Sunday, November 28, 2010
Wednesday, November 17, 2010
Tuesday, November 16, 2010
Friday, November 12, 2010
Gossip Girl (GG) is the millennial generation and thus address her fellow generation peers into engaging with the show. Gossip Girl is a website that allows users to post anonymous messages that will be posted by the sites moderator. This new medium represents one of the many technological cultural phenomena’s of the millennial generation. The CW has honed in on this technological feat as a way to transform this form of socially helpful and dangerous way to disseminate and receive news by making the website the center of attention in a world that thrives off of this mode of communication. A key component in the website key ability to quickly update people on the latest gossip is through the cellphone. It is arguably the second best innovation of the millennial generations tech feats after the Internet. The writers show in the pilot episode that with our cellphones we have the ability to disseminate news in a matter of a few clicks. This show is made for the millennial generation audience, which is shown through its key aspects of technological innovations key to the millennial generation.
The technological connection is important, however without sound socially up to date themes, the show would still be dial-up in a world of high-speed wireless access. The CW uses the elite world of the Upper East Side to access the current cultural hot topics of the millennial generation. It knows that this close circle and the people that care about it are those that use the very technology that are following it and will in fact participate in the very culture that is portrayed. The audience then becomes the viewer through texting, bbming, posting, blogging, or building and avatar to be a van der Woodsen of the Upper East Side. Like the characters of GG the audience is participating in the same very acts that allow Gossip Girl to exist because without gossip then there’s just the girl… interesting conundrum that way face. As a part of the millennial generation, us and the GG characters, we are just normal people. This is shown in the second season when the student’s cellphones are taken. Notice everyone is wearing black colors except for the girls throughout the whole days and the GG girls maintain their cellphones and bright colors because if not then they would be bland and grey like the rest of the students at the academy. We don’t follow the rest of the academy students around because we are not like them we are the texting, slandering, tech savvy millennial generationers that need our technology!
Gossip Girl is made for millennial generation by the millennial generation (ripped from FUBU, for you by us). The CW is addressing the millennial generation by creating this television show that is hails us at the same time by acting as a mode of engagement and self-reflection.
Tuesday, November 9, 2010
This article alludes to the power that Gossip Girl (GG) gives back to a gendered audience of females that watch the show. I hope that I am not making a huge generalization, but I would guess that a majority of the viewers of this show are female. Which then leads me to believe that the power in this show lies in females and it was the female that always ruled this world in the first place. As the fashion, consumer, and gossip obsessed teen, the viewer is simply watching a gendered concept of the teen female already and plays into this structured norm when going online. This show was the, "...first to have been conceived, in part, a fashion marketing vehicle" (p.48). The CW and its partners then extended this concept to the world of Second Life in more attempts as a Second Purchase. They want these girls and/or women to consume more fashion and re-affirm what they see on television by participating in the virtual community where they can buy, gain access to the Upper East Side elite, and talk about other virtual groups to gain status.
This article reminds me how the magazines in the '50s, '60's and on advertised movie characters clothing in their magazines. This way people could see what the characters that they just saw on screen were wearing and how they could look just like them. At this point in time the female audience was being constructed because they were the ones with the disposable income and were being focused on as a specific movie fan that prescribed to these notions of caring about fashion and their appearance. However, now we have better technology and all it takes is a few clicks in GGSL and your trendy new outfit will be on the way. I think that it is great that the CW, fashion, and entertainment companies have come up with this great idea that meshes the two worlds, television and gaming, in order to bring in more points of access with characters and clothing in order to broaden the viewers participation in the Upper East Side.