This article shows how content ownership changes with the new technologies and how we interact with these platforms affect major companies and their bottom dollar. I couldn't stop thinking about Youtube and its contribution to this corporation participates in robbing people and fans of their money. It seems like such a user friendly medium when in fact it may be the opposite. Russo, shows us that networks like the SciFi Network get fans to come to their website and create their own 'tribute film' to be aired on television. While this is acceptable, because they provided a tool kit that had restrictive parameters to it, it shows how companies give content to people as they see profitably see fit.
Youtube is platform that users are able to upload videos for the world to see and with all businesses money needs to be made. As many people know, Youtube just recently became profitable, but for who, not the users, Google. It's funny that we praise this site for all that they allow for us to do but at the same time they are just using the user’s hard work to make money for them. It's truly crazy to think about it, somewhere in a chair there's a CEO just kicking back smoking a cigar probably watching a Youtube video and profiting from others work, even the guy that came up with it.
As the author mentions fans are starting to wonder about their competition for works that they are creating and companies profiting off of it. It's going to be a hard battle because the more fans push back the more restrictive companies will most likely get and ultimately they do own the rights to the original content. I was thinking about the concept 'if it doesn't spread, it's dead' which was in the other article on television and thought that people could start setting up their own websites and blogs, which some have. Here they could post their own content and potentially it could catch on but also has the potential to fail.